The following are the main reasons why you should keep in mind while writing press release:
1. Attracts attention and raises awareness
Journalists and media sources have considerably greater reach than your company, so using press releases to raise awareness and attention makes sense.
2. Assists in the development of relationships
Sending out press releases is a win-win situation. Journalists want stories, and if you can assist them, it might be the start of a connection with someone in the media.
3. Search engine optimization (SEO) is improved.
If you can effectively include keywords, your search engine ranking for those phrases can skyrocket.
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